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Case Studies
Nestlé
ConfectioneryKit Kat chose Skive to bring their classic ‘Have a break. Have a Kit Kat’ proposition to life online, back in 2008.
Initially we consolidated their digital marketing and moved on to extend the brand’s positioning across games, Facebook, smartphone apps and the brand’s own website. This included a number of firsts for a UK FMCG such as on-pack augmented reality. Our latest campaign, ‘Choose a Chunky Champion’ uses Facebook to give away thousands of free samples to an eager public who then vote on which of the four limited edition flavours they want to keep on the shelves.
– HAPPY –
“Skive have a great understanding of what is required to build a brand. Their passion, enthusiasm and expertise have been instrumental in the development of Kit Kat brand within the digital world”.Mark Simester, Senior Brand Manager
Case Studies
Carlsberg
Global DigitalOur relationship with Carlsberg has grown since
we won the opportunity to activate their new global proposition of ‘That calls for
a Carlsberg’ in digital over a year ago.
As a major sponsor of UEFA EURO 2012, Carlsberg called on us to create a unique campaign for many global markets using Facebook as a platform. A series of inclusive yet football savvy challenges will find the world's most deserving fan, culminating in them presenting the Man Of The Match trophy in the EURO 2012 final.
– HAPPY –
“Skive has done an amazing job extending our Carlsberg brand idea into the digital realm with a campaign that brings the fun and humour of ‘That Calls for a Carlsberg’ to life in a way that will really engage consumers”.David Robertson, Vice-President, Marketing Activation at Carlsberg
Case Studies
AVG
Brand PostioningSkive is helping AVG raise awareness of its brand and increase its customer base.
The antivirus industry is fiercely competitive, with rivals using either fear or overly technical language to sell their products. We helped AVG position its products as positive enablers, helping people stay connected to what’s important. Skive has rolled out this thinking onto a range of digital and social media platforms, including a campaign site for their social media tool MultiMi, as well as digital assets for their brand site. Recently, we helped launch AVG Mobilation™, an innovative smartphone and tablet security application.
– HAPPY –
“Skive have delivered several key digital projects for AVG in the past year. The greatest challenge was a new website for our mobile product portfolio. Skive produced a solid plan with staged deliverables to meet tight deadline requirements, and continued achieving on-time delivery with excellent management throughout.Stephen Simpson, AVG Global Marketing Director
The result is a fantastic new website that immediately engages with customers, is easy and enjoyable to navigate and most importantly for me, drives significant downloads of our mobile product”.
Case Studies
Vauxhall Football
Vauxhall is the sponsor of Home Nations Football. Bringing this uniquely British partnership to life online has been our job since early in 2011.
Our work is based on a simple truth – through its sponsorship, Vauxhall is close to the players, therefore Vauxhall can give the fans access to those players. It’s an idea that feels like a breath of fresh air in a climate where star players are increasingly aloof and out of touch with their roots.
With a busy year ahead for the Home Nations, we’ve already produced a dedicated website and Facebook campaign.
– HAPPY –
“Together with Vauxhall, Skive have created a campaign with a sense of raw honesty and passion at its heart. A perfect reflection of the modern football fan”.Mike Cambell, The FA
