Reebok Boxing

Reebok signed a contract extension with Amir Khan until the end of 2010, and as their digital agency Skive proposed the development of a microsite to maximise the opportunities that Amir brought to the Reebok brand.

The microsite would act as the focal point of all activity that Reebok undertake with Amir Khan, and served as an opportunity for Reebok and Amir Khan to pack a powerful punch in the digital environment.

The objective was to deliver an emotional experience that connects with the target audience (male 15-19) incorporating the personality of Amir Khan, speed, power, courage, strength and determination.

The creative idea was to invite users to step into Amir Khan’s gym, so the first thing we did was take a film crew up to Bolton to film him in action against green screen for use on the site.

Rich video content of him in the ring, hitting a punch bag and speed ball was used throughout the site sections, and the design was dark and edgy.

The site was built dynamically to ensure there was room for growth dependant on when content is available or around key events in Amir’s calendar.

TBC