Beiersdorf — Elastoplast

Elastoplast Stories

We worked with TBWA/London to bring the Elastoplast Stories campaign to life online.

The objective was to change the typical negative connotations of plasters with accidents, and reposition Elastoplast with a more positive emotion as a ‘badge of honour’ for children and a nostalgic hero reminding mums of the exciting times in their active child’s life.

The proposition was that Every Elastoplast Tells A Story, and the microsite allowed kids to literally do just that - by building charming stories frame by frame out of plasters, kids created tall tales out of the cuts and scrapes they received through play.

Elastoplast Stories View Case Study