Weetabix Minis

Find Nigel

Skive won a pitch for the interactive microsite that sits at the heart of the new Weetabix Minis campaign for client WCRS.

The TV spot follows the MD as he herds a tour group around the Minis factory and culminates in an employee – Nigel – being ‘minimised’.

The digital experience – aimed at 6-10 year old kids – begins where the TV ad finishes.

Users are invited to go on journey of discovery around the diminutive factory, and interact with a variety of gadgets such as the ‘Chocolator’, Shrunken Employee Detector and Minimiser in their effort to Find Nigel.

Find Nigel