Sony Pictures — Hancock

Whale Toss

Working through OMD International, we created a Pan European campaign to promote the Will Smith blockbuster across the MSN network.

The objective was to generate standout for the film in a summer of superhero movies, so we created a simple but engaging in-banner game tying in with one of the movie’s standout moments, in which the hapless Hancock throws a beached whale back into the ocean – only for it to hit a boat.

The game featured a hi-score table, send-to-a-friend and the film’s trailer, and had great success in terms of dwell time and user interaction.

Hancock 'Whale Toss' View Case Study