Nestlé — Kit Kat

Perfect Break

We became Nestlé’s UK digital agency for Kit Kat last year, launching back-to-back on-pack to online promotions in 2009, beginning with ‘Perfect Break’.

The objective was to provide the broad Kit Kat target audience with a destination website to enhance their online break, as well as driving traffic to and participation in the perfect break promotion – all of which needed synergy with the offline overarching ‘Work Like a Machine’ creative.

We’ve successfully launched the brand into the digital space, moving it from like ot love in the eyes of consumers.

Kit Kat Perfect Break View Case Study