Shell — V-Power Diesel

V-Power Diesel Challenge

The challenge was to create a piece of interactive content to promote the successful partnership between Shell V-Power and Audi – whose R10 won the Le Mans race for the past few years. This fit with the broader underlying brand positioning of ‘More Power For Longer’.

We produced a high quality game modelled and rendered in 3D and incorporating animated intro sequences, different car views and the ability for users to create mini-leagues.

The game was rolled out in 13 languages, and later included a multiplayer version with live chat, allowing users to communicate and race against each other in real time.

Shell – V-Power Diesel View Case Study