Oh Yes You Can!

Nestlé - Skinny Cow Hot Chocolate

We recently launched a new campaign for Nestlé’s The Skinny Cow hot chocolate, consisting of a Facebook page hub to activate the overarching creative idea empowering women to say ‘Oh Yes You Can’ to little indulgences.

The page encourages users to discuss and interact with the brand via a range of fun tools with a particular emphasis on the ‘Confession Book’ where they’re asked to share their clever ways of saying ‘Oh Yes I Can’ with others.

We proposed that all above the line media formats (print, outdoor, online display and search) directed to the page – a first for Nestlé.

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