COI — The Army

Start Thinking Soldier

Skive delivered the digital content at the heart of this groundbreaking integrated recruitment campaign for the Army, working in close collaboration with a number of agencies.

The objective was to engage 16-24 year olds who might not have considered the Army as a career choice by delivering a rich interactive digital experience.

Through a series of interactive missions showcasing the range of career opportunities within the Army, potential recruits were invited to think about how they would tackle the type of challenges faced by real soldiers.

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