Tweeting Twankey

Skive

For 2009 the agency launched a cross-platform Christmas ‘card’, fusing social media with an experiential competition. The premise was simple: every day for a week someone from Skive dressed up as a pantomime dame, and spent their lunch hour around Oxford Street, texting, tweeting, and lifecasting their location.

The first person to locate and approach the Tweeting Twankey received £100 shopping money, while for every retweet or mention on Twitter, Skive gave away a pound.

The campaign included a Facebook fan page, Twitter takeover and microblog, while the Metro offered free ads for three days and links from their newsletter.

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