Pepsico — Walkers

Brit Trips

The Walkers brand has led the FMCG market in its use of integrated promotion campaigns to drive brand affinity and interaction online.

We worked on the Do Us A Flavour campaign through AMV BBDO, but we’re still very fond of the rich media banner campaign supporting the Brit Trips campaign at the end of 2008.

The role of the banners was to showcase the breadth of offers available and drive traffic to the campaign microsite – all of which was achieved with great success by clever use of 3D and an old red Routemaster bus.

Walkers Brit Trips View Case Study