Flash SEO

CHI & Partners appointed Skive in December 2008 to improve the visibility of its web site within search results. The site was built entirely in Flash with no indexed content and the company name and initials are shared with one of the most popular words in the Chinese language — ‘chi’ — which presented a significant SEO challenge.

Skive moved the site onto a more robust hosting platform. We then split the site into individual pages with separate URLs and repurposed the XML driving the flash to provide an HTML alternative for indexing by the search engines and a link building programme was undertaken to drive page rank for the category and campaign pages.

Natural search now accounts for over half of all visits to the site, up from 14%. Paid search advertising for agency brand names is no longer required, saving the company significant budget. The site now ranks in the top ten for all client campaign searches.