Green Light

Skive was commissioned to develop an interactive game to tie into the new Grolsch ‘Green Light District’ (GLD) website to be used to drive new users to the site, keep existing users on the site and drive registrations.

The target market was primarily male, aged 18-34, and the archetype consumer was identified as being ‘cerebral’ and possessing ‘a sense of intellectual one-upmanship and status through knowledge’.

Skive's created a point and click puzzle game in which the user had to light up the iconic Grolsch Green Light emblem used throughout the campaign, in which the user must find the solution through a mixture of deduction, lateral thinking, trial and error and perseverance.

The user is required to arrange a series of bartop items from his inventory including cocktail shakers and strainers, beer mats, corks and glasses, constructing a sort of 'assault course' for a pulsing green metallic ball, with the idea being to get it from its starting position onto the next level.

It's a little like an interactive version of the celebrated Honda ad with its domino effect, set against a backdrop of a plush chrome bar with slightly surreal green animated fish and flamingoes moving about.

The game featured four levels of increasing difficulty, and users could enter a competition to win a crate full of Grolsch.

The game had over half a million game plays, with user feedback including comments such as "Pure genius and very frustrating!"

Skive was recommissioned to build an extra three levels with an art theme, promoting the Grolsch 'pouring ritual'.