Men's Health Search

Men’s Health has long been a trusted brand offline for Men’s health and fitness issues, but the brand was not ‘punching its weight’ within the search results. Search visits accounted for just under 32% of all visits to the site. There was certainly the potential for search to play an even greater role in resolving men’s health queries online.

Our challenge was to deliver an improved ranking amongst the sites constituent search terms and as a result grow traffic to the site.

Working closely with Digital CC, the magazines production agency in Dublin we resolved many of the server side complications the site had with search. By re-writing the sites url schema and making adjustments to the link structure of the site we brought greater accessibility to the site for search crawlers.

From a start point of 116,650 search visits recorded in March 2008, the 6 month optimisation programme drove this to 261,306 visits from search by the month of September 2008. An increase of 115% with 43% of all visits coming from search.