Spin the Bottle

To carve out a new territory for Joop! Thrill for18-24 year old men and women, communicating the sex appeal and cheeky nature of the brand.

To engage this independent, urban demographic, Skive produced an interactive banner where users indicated their gender (according to male/female fragrance) and spun a Joop! Thrill bottle to get a date with one of 6 men or women. Half are attractive and half... aren’t.

Upon landing on a date, users were encouraged to either spin again or click through to the Joop! landing page.

The banner had 96,185 overall interactions and 17,814 user initiated expansions, with an average expansion duration of 1 minute 20 seconds.