Start Thinking Soldier

The Campaign

Watch the four TV spots, which all drive users to the internet to begin their online mission.

Campaign Walkthrough

Watch the walkthrough movie, taking you from TV spots to online and through the content.

Pre-Production

We began by fleshing out the four TV scripts, outlining a series of interactive challenges and writing filmed sequences to bridge them, accompanied by loose storyboards.

On Location

We went to the location recce with the production company, Spank, and the COI.

This was followed by a gruelling 3 week shoot in Magadi and Mombasa, during which we worked with director Michael Geoghehan to film our digital scenes and video assets for use in the interactive content.

We also took hundreds of digital photographs for use as textures and assest references, as well as HDR camera shots for the 3D team.

Research and Development

When we got back to the UK, we began an intensive period of research, where we interviewed everyone from platoon commanders to helicopter pilots, medics and mortar fire controllers.

Production

To maintain the first person perspective used in the ads, we used Flash 3D such as Alternativa and Away 3D, as well as Unity.

Some content required the filming of extra assets to greenscreen.

Post-Production

Post-production work included matching the grade given to the TV ads, filming and inserting assets to green-screen, adding CGI to filmed sequences and recording and inserting scripted voice over dialogue and audio.

TV 10 sec Ad

A 10' ad was cut and broadcast, based entirely on the interactive challenge footage.