• Cadbury

  • Creme Egg

The Great Eggscape

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Client

CMW

Campaign:

The Great Eggscape

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Challenge

For obvious reasons, the bulk of Creme Egg sales tend to gravitate around the Easter period.

CMW wanted to build upon the success of its previous 2008 campaign and asked agencies to tender to build a viral game aimed at raising awareness and driving sales of Creme Egg in the run up to Easter.

Execution

Skive proposed a series of mini games with a rich and colourful 3D look and feel to bring the creative to life, building assets that could be used in the accompanying rich media.

The game centred around breaking into Egg Shell Mansion and freeing the Creme Eggs the mad professor has hoarded so they can do what they naturally want to: goo.

Results

TBC