Tic Tock Tic Tac Clock

WCRS wanted a delivery partner to help bring to life a creative idea called the Tic Tock Tic Tac clock, a digital execution featuring the diminutive Tic Tac men convey the proposition that Tic Tacs give you fun little ‘emotional lifts’.

The idea was to create a clock that tells you when it’s ‘Tic Tac Time’ and gives you a little lift as a result.

This was realized within rich media executions, driving to an application on the MySpace social network, all of which were developed by Skive in conjunction with WCRS.

Aggregating exclusive video content on the MySpace platform, users were able to watch funny video clips – each brought to you by the Tic Tac men, who were filmed against green screen, keyed out and converted into .flvs to appear over the MySpace page.

The widget could be added to users’ profile pages or ported across to other social networks.

TBC