Vantage Point

Skive worked with MSN to win a pitch through OMD International to bring the excitement of the Sony Pictures film Vantage Point to a global MSN Audience.

The target market was adult and very broad, evenly split by gender. The creative needed to involve the audience and make them feel part of the plot, intrigue them by reflecting the differing points of view and character perspectives from the film, and ultimately engage them.

The strategy was to extend the narrative and theme of the film with an immersive experience that did more than promote the trailer, leveraging MSN’s services and exclusive technologies to tantalise the audience and make them desperate to find out more about the plot.

We created a pan European MSN mini-site with a peer-to-peer game deployed within the MSN messenger platform, which showed clips of the film from different perspectives with subsequent multiple choice questions.

Top points were awarded for answering correctly within the shortest timeframe. Upon completion of the game, players were given a coordinate and a link to play a further ‘mosaic’ game based around the distinctive poster advertising.

TBC